What to buy土産
Souvenirs worth bringing home
Omiyage etiquette and the gifts first-timers actually love.
Last reviewed · Sep 2026
Omiyage — gifts brought back from a trip — are a serious tradition in Japan. Stations and airports sell beautifully boxed, individually wrapped regional sweets designed for exactly this.
- Regional sweets: Tokyo Banana, Shiroi Koibito (Hokkaido), yatsuhashi (Kyoto)
- Matcha and sencha from Uji
- Kit Kat in regional flavours
- Furoshiki wrapping cloths and tenugui towels
- Chopsticks, ceramics and lacquerware
- Stationery from Itoya or Loft
- Japanese whisky and sake (check your home allowance)